How To Use Headshots To Market Your Business

If you are getting ready to start your own consulting business, one of the most important steps to building a successful business will be finding clients that will hire you for services. To do this, you will need to advertise your services; and for effective advertising, you will need to visit a professional photographer for headshots. Here are several important things to understand about headshot photographs.

What Are They And How Do You Use Them?

Headshots are pictures that typically contain a person’s head and shoulders only. In some cases, they may also contain a person’s chest, and there are also times they are taken from the waist up. Headshots are designed to make a person look professional, confident, nice, and friendly. There are many types of professions that require headshots, like acting, and many lawyers, doctors, real estate agents, and chiropractors also use headshots for marketing.

Here are some of the many ways you can use headshots to help you get your new business going:

  • Place your photo on your business cards
  • Use the headshots on billboards
  • Add your photo to ads in newspapers, brochures, and flyers
  • Include your photo on your website and for your social media marketing efforts

When you select a photographer for this, you should expect to spend between $500 to $1,000 for the shots, and you should make sure that this includes digital images you can access from your computer. These are usually sent to you as .jpeg files, and you are given the rights to use the pictures you had taken for any purposes you may have.

How Should You Prepare For Them?

If you feel that having professional headshots will help you market your new business, you will need to make an appointment with a photographer that specializes in these types of photos. You will also need to take the right steps to make sure your pictures depict you in a way that is very professional. Here are some tips to help you prepare for these photos so that they turn out to be ideal for helping you market your new business:

  • Wear business attire – Suits are perfect for men or women, but you should try to keep your color scheme very simple.
  • Avoid jewelry – Jewelry may seem like a great accent for your outfit, but it tends to clutter these types of pictures. If possible, avoid wearing any type of necklace. Earrings are fine to wear, though, but make sure they are not large and gaudy.
  • Do not wear a lot of makeup – Wearing a lot of makeup may seem like it would make you more attractive, but too much makeup in headshots is not a good thing. If you are a woman, wear just enough makeup to feel confident. The photographer can retouch your photos to help hide imperfections you would normally try to hide with makeup.
  • Keep a neat facial appearance – For men, it is very important to groom your face well before your pictures. This may mean shaving right before you go, or it might involve trimming your mustache or beard to make sure it looks very neat and tidy.
  • Schedule the pictures at the time of day you feel the best – The timing of your photos can also make a difference with how they turn out. If you have the most energy in the morning and feel happiest then, try to visit the photographer in the morning to get the pictures taken.

If you need good headshots for your business advertising, contact a professional photographer. 

5 Tips For Selecting Landscape Photography For A Home Collection

If you have decided to decorate your home with landscape photography, you have many great options to choose from. To help narrow down your options and select a few key prints that make your home inviting and interesting, you should follow these five tips. 

Avoid Urban Landscapes 

Urban landscapes can make interesting photographs. There tends to be a lot of contrast and movement in them, which can be exciting. However, if your home is a place where you want to feel relaxed and comfortable, you should avoid urban landscapes. Save these photos for your office, where you may want to feel more energized.

For your home, pick natural landscapes. Natural landscapes have many psychological and physical benefits, such as improving your mood and decreasing healing time when you are injured. Natural landscapes can still have some man-made features, such as a bridge or a house, but should focus on various aspects of nature. 

Consider Local Landscapes 

If you know you want a landscape but are not sure what type you want, you should consider local landscapes first. Photos taken from nearby national parks or mountain ranges are a good place to start. If your home was designed to harmonize with your surrounding area, photos of nearby places should match the look and feel of your home, making them easy to frame and place. This means, if you live in the desert, you may want to choose desert landscapes. However, if you live in the northeast, you may want to choose mountain landscapes. 

As an added benefit, you can daydream about going to the places in your photographs any weekend, which can increase your personal connection with the photograph. 

Select Landscapes That You Have a Personal Connection With 

You do not always have to choose local landscapes. Although they may be more difficult to integrate into your home decor, landscapes from far away can be a good idea if you have a personal connection with them. For example, if you grew up in a different state, you may want landscape photographs from that state to remind you of your childhood home. If you had an incredibly memorable trip to Europe, perhaps you want to include landscapes of the Mediterranean. Having positive associations with your photography can help you create a home environment that you feel comfortable and safe in. 

Don’t Be Afraid to Go Big 

Landscape photography is usually meant to be displayed in a large format. You should not hesitate to order a large print to cover a significant section of a wall. If you are afraid that a photograph will be too overwhelming for a small room, consider photographs that stretch horizontally but are relatively short vertically in order to capture the feeling of the outdoors without looking out of place on your walls. 

In general, rather than order two or three small landscape prints, consider a larger one that holds your options. 

Consider Your Framing Options Carefully 

Selecting the right photograph for your home is only half of the problem. Once you select a photograph, you will need to make a choice about how you will frame and display it. The frame acts as a buffer between the rest of your home and the artwork, so it is important to select a frame that enhances the photograph while allowing it to integrate into your overall home design. 

Landscape photography can be an excellent choice for home decor. It can help you feel rested and peaceful and can inspire conversations with guests. However, it is important that you select the right photograph for your situation to get the best results.